We definitely expected to see some of the in-store mobility trends the survey uncovered. For instance, more than half of the respondents currently arm or have plans to arm their employees with mobile devices. What we were really surprised to learn is that the majority of retailers (53%) are leveraging the BYOD trend (allowing employees to use their own devices) to create a more engaging shopping experience.
Here are the top five functions that store associates are performing using mobile technology, according to the RTP survey:
Listen, we get it. We know that the benefits of embracing and investing in the trend are too great to ignore (IT cost savings, productivity gains, employee and customer satisfaction, operational flexibility). However, it’s important to note that there are inherent risks involved with a BYOD environment – all of which have the potential to cause a significant breakdown in store operations (or loss in customer loyalty) without the proper security measures in place.
The three main security questions for retailers to consider are:
In order to achieve baseline security, we’re helping our customers design and implement a comprehensive MDM (Mobile Device Management) solution. Our assistance also guides retailers through some of the pitfalls commonly associated with mobile deployments and helps uncover new ways to reduce TCO on mobile assets and eliminate post launch “unknowns.”
Bottom line is that the BYOD culture is here to stay and, inevitably, will become more and more pervasive throughout the industry. But this is exactly why it’s so imperative that stores have a managed BYOD environment to ensure network and data security, as well as to keep operating at peak efficiency.
Contact us to make sure your network and devices are secure.